Use this basic 5-1 checklist for optimising your website pages so to get better search results for your online website marketing.
5. Write a keyword rich title for each page of your website.
4. Check that your website has a description Meta Tag using your keywords. Do this in most browsers by selecting “View > Page Source” – it should appear in the top part of the page before the <body> tag.
This week I have seen a number of media stories (blogs, papers and TV) highlighting the increase in online fraud and how Social Netwok sites are now being used to lure in the prey. Therefore, I wanted to remind you that if you own a website it is possible that it can be used as a part of these scams – without you even knowing. It is more vital than ever that you ensure your site is kept up-to-date and running the most recent versions of its content management system and other scripts.
We have built a lot of websites – and “what content should I have on the site” is a common question. Naturally the answer varies greatly depending on the product, service you offer or the purpose of the website. Still, there are some basic steps you can follow to help find the answer – so let’s go…
Do you receive emails that appear to be addressed to someone else, in that it is not addressed to your email account? Wondering who, what and why? Quite basically this is spam, it is common, and if you haven’t received them before now – you’ve been very lucky. Read on to find out the what and why…
I am finding more and more, that small businesses are neglecting their website by not maintaining and updating it as frequently as they should. Many consider that because their website is as small as they come, then it won’t fall victim to a hacker, but that simply isn’t the case anymore. Many attacks are now automated, so it isn’t a case of one individual out there in the world plugging away at your one little site in amidst the trillions.
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If your website or web server hasn’t been compromised yet – then you are one of the lucky ones. Your website doesn’t have to be a big team player to get caught in the hacker’s spider web. Small websites are also a target especially for planting phishing sites – not even sure what that is…then read on…
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This week I attended “Gifted to Lead” a forum lead by Nancy Beach of Willow Creek Church. This was an awesome event guiding us chickies down the pathway of leadership. In particular, it helped me identify some potential gifts in my life that I haven’t opened yet…have you opened your gift?
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Do you ever get to work and then “it” strikes….eek, “Did I turn the iron off?” or “Ah, I forgot to hang the clothes out!” or (in my case) “Did I bring the cat tray inside?”
The term ebook is short for “electronic book”. It is read digitally on a computer. Ebooks are increasingly growing in popularity. They are easy and cheap to produce and distribute. They can include video, audio, hyperlinks and animation as well as text and print.
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A relatively new marketing tool businesses are adopting is the concept of “Coffee Table Books”. The possibility of short print runs (that is, only having as many printed as you need rather than the previous 1000 quantity limit) are turning them into an ideal promotional tool for small business. But what the heck is it (for those who haven’t watched Seinfeld)…
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