Better Business

SOPs For Beginners – Standard Procedures For a Better Business

Standard operating procedure
A simple mistake in a business operation can disorient workflow and lead to lesser quality output. That’s why organising procedures is important for any business owner. Creating and documenting procedures avoids mishaps and provides a more structured organisation. What is an SOP? Standard Operating Procedures (SOP) is a set of instructions, or documentation, that outlines...

Lead Generation: A Beginners Guide

Lead generation is an essential activity for every business. In fact, I say it is the first and foremost marketing activity that every business owner should learn to master, or find someone who can master it for them. This article is a beginner's guide to Lead Generation - why you need it and how...

Sales Funnels Explained – Marketing messages for funnel stages

sales funnel marketing messages
This Sales Funnel Explained series is for business owners who want to know how to increase leads and customers. There is a method to increasing sales and the SALES FUNNEL provides a framework to achieving that goal. The Sales Funnel Explained series is in 3 parts: The Stages of the Funnel The Marketing Tools...

Sales Funnels Explained – Marketing tools for funnel stages

sales funnel marketing tools
This Sales Funnel Explained series is for business owners who want to know how to increase leads and customers. There is a method to increasing sales and the SALES FUNNEL provides a framework to achieving that goal. The Sales Funnel Explained series is in 3 parts: The Stages of the Funnel The Marketing Tools...

Sales Funnels Explained – Stages of the funnel

Sales Funnel Explained
This Sales Funnel Explained series is for business owners who want to know how to increase leads and customers. There is a method to increasing sales and the SALES FUNNEL provides a framework to achieving that goal. The Sales Funnel Explained series is in 3 parts: The Stages of the Funnel The Marketing Tools...

Tips For Creating Your Perfect Logo Design

drawing logo on computer
In this article: 3 things to consider before you have a logo designed The 4 elements of a logo After finalising the business name, the logo design is almost ALWAYS the next step. BIG HINT > make sure you have finalised the name and have its registration approved before starting on the logo (well, before...

The One Thing New Business Startups Are NOT Doing – and soon regret!

In this article: The name check you must do before registering the business name Why social media usernames should be the same How to choose your social media username Are you starting up a new business - or thinking about it? If you are, don't go down the path that leads towards STUCK or SORRY....

What is your One Thing? How to make your business shine in the marketplace

customer experience
There isn't much in this world that is truly unique - is there? Including in business, finding a product or service that no other business offers is rare. If found, its uniqueness is short lived, as others are quick to replicate. How then, can YOUR business stand out in the crowded marketplace? As I reflect on my...