Weekly Intelligence Brief

The Visibility Watch

AI search, local visibility, and online marketing intelligence for Australian small service businesses — every week.
12 April 2026
Episode 2
AI Visibility
Lead Generation
Local SEO

This WeekEpisode 2 — 12 April 2026

Tanya’s Take

Your reviews aren’t a ranking factor anymore

A short personal reflection on the finding that changed how I talk about reviews — and why the urgency just shifted.
Watch — 8 min

The Brief

This week’s Tip 5 findings – outlined in brief

The written intelligence brief — five sourced findings with Australian context and practical takeaways.
Read the Brief

The Deep Dive Podcast

All five findings — the full picture

An audio discussion that expands on the week’s brief and explores the bigger implications behind the headlines.
Listen — 21 min

The FiveThis week's intelligence

01
AI Search
How to write content that AI search actually reads
AI models retrieve around 380 words per page per query. Vague copy gets skipped. Specific, structured content — service, location, price — is what gets cited.
02
AI Search Data
98.8% of local businesses are invisible to ChatGPT
A study of 350,000 business locations found ChatGPT recommends just 1.2% of them. AI visibility is 3 to 30 times harder than traditional Google visibility.
03
Local SEO
Google AI Overviews appear in 13%+ of searches — proximity barely matters
Question-based queries trigger AI Overviews 84% more often. Schema markup makes you 3.2× more likely to be cited. Physical location is near-irrelevant.
04
AI Visibility
Durable launches a free AI visibility dashboard for small businesses
See exactly how your business appears across ChatGPT, Gemini, Perplexity and more — in one place. The first tool built specifically for small operators.
05
Lead Generation
For Australian tradies, GBP and reviews remain the highest-ROI actions
The fundamentals haven't changed — but the reasons they matter just got more urgent. A practical guide on where to focus first.
Read the Full Brief

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The ArchivePast editions

30 March 2026: Chat GPT Ads announced for the Australian market; AI Overviews cannibalise search clicks; Google rewrites your business headlines and AI tools for trades – read the top 5 stories in full.

 

The Brief
Tanya's Take
Deep Dive