Better Business Tools and Resources
Below are those tools and apps I have used through my years in business and recommend to others.
EASIER EMAILS
We use Google Workspace for emails. If you keep running out of space with your emails then you need more online storage space. Get it on Google Workspace.
EASIER CAMPAIGNS
We have tried and tested many email campaign platforms. We now use and recommend Convertkit. The balance of cost, ease of use & functions is perfect.
SELL DIGITAL DOWNLOADS
Are you looking for an easy way to sell Digital Downloads and Memberships? Check out Payhip! Use their storefront to sell your work and embed it in your website. Easy!
MENTAL FOCUS
If you need to improve your mental focus and increase your productivity, I often use brain.fm. I have used this personally for years with immediate results.
CUSTOMER MANAGEMENT
ZohoCRM helps businesses of all sizes build excellent customer relationships, with sales pipeline management, marketing automation, analytics, and more.
WEBSITE CONVERSIONS
Record and replay every website click, tap, and scroll and use them to enhance user experience and improve conversions. Try Zoho PageSense— first 30 days free.
SOCIAL MANAGMENT
Zoho Social is the tool we use for sharing posts across all our social media channels. We also use Zoho Social to monitor mentions, manage messages and track our social growth.
Posts from the Better Business Blog
Building a Cohesive AI-Focused Marketing Plan
AI is no longer a standalone tool. It’s now embedded across the entire digital marketing ecosystem. For small businesses, integrating AI into your overall marketing strategy isn’t just smart – it’s necessary. Whether it’s SEO, paid media, content marketing or email campaigns, AI tools can boost efficiency, personalisation, and results.…
How to Optimise Your Website for Voice and Visual Search: The Future of Search
As search behaviour continues to evolve, voice and visual search are no longer futuristic trends – they are fast becoming the norm. With more people using voice assistants like Google Assistant, Siri and Alexa, and relying on tools like Google Lens for visual search, it’s essential for small businesses to…
Enhancing Local SEO with AI: Strategies for Small Businesses in 2025
For small businesses serving specific geographic areas, local SEO remains essential. But with the introduction of AI-powered search tools like Google’s Search Generative Experience (SGE) and AI Overviews, local search is becoming more intelligent, personalised, and context-aware. To remain visible and competitive in this evolving search environment, it’s crucial to…
How to Optimise for AI-Generated Content and Google’s Search Generative Experience (SGE)
The rise of AI-generated content continues to reshape how small businesses show up in Google Search. With Google’s evolving Search Generative Experience (SGE), including AI Overviews, search results are increasingly driven by AI-powered summaries that prioritise trustworthy, structured, and experience-rich content. For small businesses, this presents an opportunity (and a…
The Power of AI for Enhancing Search Ranking
I started out in this online marketing space in 1997 and it has been constantly evolving the entire time. With the introduction of AI the change is only escallating. Right now – search discoverability is one of the most important aspects for small businesses to focus on. With AI-driven tools…
AI Strategies for Small Businesses in 2025: Master Google’s Latest AI Tools
Discover actionable AI strategies for small businesses in 2025. Learn how to optimise for Google’s latest AI features, boost local SEO, and drive growth with AI-driven marketing.