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Small business digital marketing ideas & insights.

The essential business marketing resources & tools that will help you move on from the DIY overwhelm and build a purpose driven business and life.

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Profitable Project Plan review

Profitable Project Plan Review


This year I enrolled into the Profitable Project Plan program. Only the best decision I’ve made in my business for 15 years. If you’re building a web design business – read my personal review.

skincare label requirements

Skin Care Label Requirements


This is a startups guide to skin care label requirements and ingredient labelling regulations - for skincare and cosmetic product labels and packaging designs. Designing labels and packaging for skin care and cosmetic products is fun! It's always a welcomed...
digital marketing tripwires

Understanding Tripwires


Is your current campaign not converting enough leads? Maybe offering your target audience some freebies aren’t enough to engage them. People often value what they pay for. That’s where you can use tripwires as part of your marketing strategies....
Simple Lead Funnel System

106 Lead Funnel Case Studies


As you hopefully already know, lead generation is the lifeblood of any business. Without leads, without prospects, you don’t have a business. The problem is, most entrepreneurs struggle with generating quality leads. That’s why I was thrilled when I heard that Russell...
Standard operating procedure

SOPs For Beginners – Standard Procedures For a Better Business


A simple mistake in a business operation can disorient workflow and lead to lesser quality output. That’s why organising procedures is important for any business owner. Creating and documenting procedures avoids mishaps and provides a more structured organisation. What...
banners and flags

Are Banners and Flags Good For Business?


Are you unsure if a banner or flag is a good option for your business? Get the low down on all the banner design and print things here. Visibility is one of the most important things in marketing. You can...
landing pages explained

What is a Landing Page and How to Use Them


Waiting for people to visit your website is sabotage to your own business. The digital landscape is competitive and you have to craft a way to attract your audience to your brand. A landing page can help because it's...
Types of lead magnets

Lead Magnets: A Beginners Guide


Catching a potential customer’s attention in the sea of content is hard work. You need to create an irresistible offer to lure your target audiences. Pull your lead closer to your business by using the right types of lead...
social media marketer

5 TOP LEAD MAGNETS Social Media Marketers


Wondering which type of magnets have had the best success for businesses like yours? Listed below are the 5 top trending lead magnet types for your industry. Swipe File Do you offer Facebook Advertising management to your clients? If so, a...