THE BETTER BUSINESS BLOG
The essential business marketing resources & tools that will help you move on from the DIY overwhelm and build a purpose driven business and life.
I started out in this online marketing space in 1997 and it has been constantly evolving the entire time. With the introduction of AI the change is only escallating. Right now - search discoverability is one of the most important aspects for small businesses to focus...
The world of digital marketing is constantly evolving, and now, artificial intelligence (AI) is transforming the way small businesses operate online. If you’re a small business owner you’ve probably heard about AI's impact on search engines, content creation, and...
Introduction Wondering how to market your startup tradie business? You want to connect with your local area and build trust. You also want to stand out in a busy market. A steady message and a clear look can help you reach the right clients. This post covers the...
In the fast-paced world of digital marketing, standing out and truly connecting with your audience can be a significant challenge. That's where the powerful combination of QR codes and AI comes into play. These tools are bridging the gap between offline and online...
In the digital age, small business owners, whether a service provider or in the trades, need every edge they can get to stand out online. For many the likes of Facebook and Instagram became a God-send, creating new opportunities for connecting with customers and being...
Introduction In the world of search engine optimization (SEO), there are numerous factors that influence a website's ranking on search engine results pages (SERPs). One of these critical factors is Domain Authority (DA). Understanding Domain Authority is essential for...
If you're a counselor, coach or consultant looking to monetize your expertise and reach a wider audience, creating an online course can be a great way to do it. However, one of the biggest challenges you will probably face is deciding how much to charge for your...
As a counsellor, consultant or coach, offering online courses to your clients is a great way to generate potentially "passive" income streams and reach a larger audience. The question I am often asked is:- "which is the best way to deliver online courses?". There are...
As a counsellor or coach, offering online courses to your clients is a great way to diversify your income stream and reach a wider audience. In this article, we will explore the best online course platforms available that can help you easily create and sell your...
Preparing to create your own product labels, product logo, or promotional flyers and brochures for your skincare cosmetic range? This is a curated collection of templates, product mockups, logo designs, label design elements and fonts suited to cosmetic product...
If you’re planning to create your own logo design, social media posts or print on demand mugs, posters and apparel - the secret to a winning design that customers fall in love is found in the font! Are you wanting to create something super special, that stands out in...
If you have a website, and you have added images to the website, most likely you are making these common image mistakes. AND they are damaging your web page’s ranking position within search engine results while turning away potential customers. In this post we will...
If you want your business to grow like crazy, you need to start by optimising your website for organic search! By improving your rank in the search engines, you'll bring in more customers, turnover and credibility. Website optimisation - it's a no-brainer! 1. Attract...
Have you been left wondering what makes an effective website? If you have invested time and money into building a website (or planning to) it is essential that the website is a useful and valuable asset in your business. Sadly, there are far too many businesses who...
Did you know that collecting Google business reviews can actually improve your SEO (Search Engine Optimisation), increase credibility and let it be known far and wide how amazing your business actually is? How to ask your customers for a Google business review. Here's...
If you want your business to get found on Google. The quickest, easiest and cheapest way is to create a Google Business Listing. This article is an introduction to creating your Google Business Profile (formerly known as Google My Business) and the resulting business...
