Artifex Marketing Studio
Artifex Marketing Studio

THE BETTER BUSINESS BLOG

Small business digital marketing ideas & insights.

The essential business marketing resources & tools that will help you move on from the DIY overwhelm and build a purpose driven business and life.

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Domain Authority Explained: A Comprehensive Guide

Introduction In the world of search engine optimization (SEO), there are numerous factors that influence a website's ranking on search engine results pages (SERPs). One of these critical factors is Domain Authority (DA). Understanding Domain Authority is essential for...

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How to Work Out How Much to Charge for a Course

How to Work Out How Much to Charge for a Course

If you're a counselor, coach or consultant looking to monetize your expertise and reach a wider audience, creating an online course can be a great way to do it. However, one of the biggest challenges you will probably face is deciding how much to charge for your...

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Best WordPress Plugins for Online Courses

Best WordPress Plugins for Online Courses

As a counsellor, consultant or coach, offering online courses to your clients is a great way to generate potentially "passive" income streams and reach a larger audience. The question I am often asked is:- "which is the best way to deliver online courses?". There are...

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Best Online Course Platforms for Counsellors

Best Online Course Platforms for Counsellors

As a counsellor or coach, offering online courses to your clients is a great way to diversify your income stream and reach a wider audience. In this article, we will explore the best online course platforms available that can help you easily create and sell your...

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6 Mistakes You’re Making With Your Website Images

6 Mistakes You’re Making With Your Website Images

If you have a website, and you have added images to the website, most likely you are making these common image mistakes. AND they are damaging your web page’s ranking position within search engine results while turning away potential customers. In this post we will...

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What makes an effective website for small business?

What makes an effective website for small business?

Have you been left wondering what makes an effective website? If you have invested time and money into building a website (or planning to) it is essential that the website is a useful and valuable asset in your business. Sadly, there are far too many businesses who...

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How to Ask for Google Reviews in 4 Easy Steps

How to Ask for Google Reviews in 4 Easy Steps

Did you know that collecting Google business reviews can actually improve your SEO (Search Engine Optimisation), increase credibility and let it be known far and wide how amazing your business actually is? How to ask your customers for a Google business review. Here's...

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How to create a Google Business Profile

How to create a Google Business Profile

If you want your business to get found on Google. The quickest, easiest and cheapest way is to create a Google Business Listing. This article is an introduction to creating your Google Business Profile (formerly known as Google My Business) and the resulting business...

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What are backlinks and how do you benefit from them?

What are backlinks and how do you benefit from them?

Backlinks are an important factor in building up your website’s reputation within search engines. They’re also a vital element of any search engine optimisation strategy. If you’ve never heard of a backlink before, or if they have you confused, fear not – it isn’t as...

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Profitable Project Plan Review

Profitable Project Plan Review

A Profitable Project Plan review - written 7 months in to the program Web designers and developers carry a lot of responsibility, especially when you are a freelancer, solopreneur or microagency. There is so much to do. You've got plans and ideas on how to make your...

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Skin Care Label Requirements

Skin Care Label Requirements

A startups guide to skin care label requirements and ingredient labelling regulations For skincare and cosmetic product labels and packaging designs. Designing labels and packaging for skin care and cosmetic products is fun! It's always a welcomed challenge to create...

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Understanding Tripwires

Understanding Tripwires

Is your current campaign not converting enough leads? Maybe offering your target audience some freebies aren’t enough to engage them. People often value what they pay for. That’s where you can use tripwires as part of your marketing strategies. What is a tripwire? A...

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