THE BETTER BUSINESS BLOG
The essential business marketing resources & tools that will help you move on from the DIY overwhelm and build a purpose driven business and life.
Preparing to create your own product labels, product logo, or promotional flyers and brochures for your skincare cosmetic range? This is a curated collection of templates, product mockups, logo designs, label design elements and fonts suited to cosmetic product...
If you’re planning to create your own logo design, social media posts or print on demand mugs, posters and apparel - the secret to a winning design that customers fall in love is found in the font! Are you wanting to create something super special, that stands out in...
If you have a website, and you have added images to the website, most likely you are making these common image mistakes. AND they are damaging your web page’s ranking position within search engine results while turning away potential customers. In this post we will...
If you want your business to grow like crazy, you need to start by optimising your website for organic search! By improving your rank in the search engines, you'll bring in more customers, turnover and credibility. Website optimisation - it's a no-brainer! 1. Attract...
Have you been left wondering what makes an effective website? If you have invested time and money into building a website (or planning to) it is essential that the website is a useful and valuable asset in your business. Sadly, there are far too many businesses who...
Did you know that collecting Google business reviews can actually improve your SEO (Search Engine Optimisation), increase credibility and let it be known far and wide how amazing your business actually is? How to ask your customers for a Google business review. Here's...
If you want your business to get found on Google. The quickest, easiest and cheapest way is to create a Google Business Listing. This article is an introduction to creating your Google Business Profile (formerly known as Google My Business) and the resulting business...
Here's the fact. If you don’t apply these 7 steps to optimise your website for better search results, then you will most probably have wasted all the time and money you invested in building your website. If you're not getting as many visitors to your website as you...
Backlinks are an important factor in building up your website’s reputation within search engines. They’re also a vital element of any search engine optimisation strategy. If you’ve never heard of a backlink before, or if they have you confused, fear not – it isn’t as...
A Profitable Project Plan review - written 7 months in to the program Web designers and developers carry a lot of responsibility, especially when you are a freelancer, solopreneur or microagency. There is so much to do. You've got plans and ideas on how to make your...
A startups guide to skin care label requirements and ingredient labelling regulations For skincare and cosmetic product labels and packaging designs. Designing labels and packaging for skin care and cosmetic products is fun! It's always a welcomed challenge to create...
Is your current campaign not converting enough leads? Maybe offering your target audience some freebies aren’t enough to engage them. People often value what they pay for. That’s where you can use tripwires as part of your marketing strategies. What is a tripwire? A...
As you hopefully already know, lead generation is the lifeblood of any business. Without leads, without prospects, you don’t have a business. The problem is, most entrepreneurs struggle with generating quality leads. That’s why I was thrilled when I heard that Russell...
A simple mistake in a business operation can disorient workflow and lead to lesser quality output. That’s why organising procedures is important for any business owner. Creating and documenting procedures avoids mishaps and provides a more structured organisation....
Are you unsure if a banner or flag is a good option for your business? Get the low down on all the banner design and print things here. Visibility is one of the most important things in marketing. You can use online platforms to promote your business and services but...
Waiting for people to visit your website is sabotage to your own business. The digital landscape is competitive and you have to craft a way to attract your audience to your brand. A landing page can help because it's specifically designed to convert. What is a landing...
