THE BETTER BUSINESS BLOG
The essential business marketing resources & tools that will help you move on from the DIY overwhelm and build a purpose driven business and life.
Lead generation is an essential activity for every business. In fact, I say it is the first and foremost marketing activity that every business owner should learn to master, or find someone who can master it for them. This article is a beginner's guide to Lead...
Instagram is one of those Social Media platforms that many business owners are still trying to get their head around. Are you one of them? Here is a quick “How-To” and “What-To” for using Instagram in your business. 3 reasons Instagram works for business marketing:...
Printing flyers is still a powerful marketing tool. However, with costs involved in design, printing, and distribution, it's essential to make every flyer count. To get the best return on your marketing investment, you need to distribute your flyers strategically....
A new year is looming, as is the perfect time for small business owners to review and refresh their business marketing materials. If you’re thinking that your logo, online presence or perhaps your print materials could use a do-over, now is the time to start planning....
This article is an important introduction to your Google Business Listing, also called Google Business Profile. Keep reading to discover important tips on how to best use your Google Business Listing, as well as some secret search ranking factors uncovered. What is a...
This Sales Funnel Explained series is for business owners who want to know how to increase leads and customers. There is a method to increasing sales and the SALES FUNNEL provides a framework to achieving that goal. The Sales Funnel Explained series is in 3 parts: The...
This Sales Funnel Explained series is for business owners who want to know how to increase leads and customers. There is a method to increasing sales and the SALES FUNNEL provides a framework to achieving that goal. The Sales Funnel Explained series is in 3 parts: The...
Updated April 2021 This Sales Funnel Explained Series is for business owners who want to know how to increase their leads and customers. There is a method to increasing sales and the SALES FUNNEL provides a framework to achieving that goal. The series is in 3 parts:...
When starting up and planning a new business logo design, it can be tricky to turn those ideas and images floating around your mind into a visual and tangible “something” that represents the personality and purpose of the business you are birthing. Therein lies the...
In this article: The one hack that will elevate your business marketing Building Buyer Personas The information segments in a Buyer Persona It’s a no brainer that understanding your customer is THE KEY TO SUCCESS in your marketing activities - both online, inprint and...
In this article: 3 things to consider before you have a logo designed The 4 elements of a logo After finalising the business name, the logo design is almost ALWAYS the next step. BIG HINT > make sure you have finalised the name and have its registration approved...
In this article: The [surprising] name check you must do before registering the business name Why social media usernames should be the same How to choose your social media username Are you starting up a new business - or thinking about it? If you are, don't go down...
Below is a list of excellent online tools that can help you monitor your website and keep everything on track. Find Out How Fast Your Website Loads www.gtmetrix.com Get insight into how well your site loads and provides actionable recommendations on how to...
Are you looking at having your logo designed by a local logo designer or an online logo design service? Or, have you been quoted for a logo design that is an amazing bargain offer?! If so, keep reading before you take it any further. Many of the cheap logo design...
Whether you’re a freelancer, small business owner, or other sort of social media professional, you want your social media tasks to be more efficient. You certainly don’t want to sacrifice quality, but you want to spend more time with customer contact, strategy and...
There isn't much in this world that is truly unique - is there? Including in business, finding a product or service that no other business offers is rare. If found, its uniqueness is short lived, as others are quick to replicate. How then, can YOUR business stand out...
