THE BETTER BUSINESS BLOG
The essential business marketing resources & tools that will help you move on from the DIY overwhelm and build a purpose driven business and life.
Updated May 2021 Wondering which type of lead magnets have had the best success for counselling businesses like yours? Listed below are the 5 top trending lead magnet types for counsellors and psychologists. Keep reading to the end for 7 Lead Magnet ideas specifically...
Wondering which type of personal trainer lead magnets have had the best success for businesses like yours? Listed below are the 5 top trending lead magnet types for your industry. Cheat Sheets, Checklists and Listicles Cheat sheets help people save time, money and...
Wondering which type of magnets have had the best success for businesses like yours? Listed below are the 5 top trending lead magnet types for your industry. Discovery Calls Discovery Calls or Free Consultation Calls are probably the most common lead magnet used by...
This is my daily battle. Always attacking around 11.00am it will persist all day if I don't grab it, overpower it and overcome. Procrastination. Does is a menace with you too? How does it look for you and how do you deal with it? For me, it is having a task list in...
Lead generation is an essential activity for every business. In fact, I say it is the first and foremost marketing activity that every business owner should learn to master, or find someone who can master it for them. This article is a beginner's guide to Lead...
Instagram is one of those Social Media platforms that many business owners are still trying to get their head around. Are you one of them? Here is a quick “How-To” and “What-To” for using Instagram in your business. 3 reasons Instagram works for business marketing:...
Printing flyers is still a powerful marketing tool. However, with costs involved in design, printing, and distribution, it's essential to make every flyer count. To get the best return on your marketing investment, you need to distribute your flyers strategically....
A new year is looming, as is the perfect time for small business owners to review and refresh their business marketing materials. If you’re thinking that your logo, online presence or perhaps your print materials could use a do-over, now is the time to start planning....
This article is an important introduction to your Google Business Listing, also called Google Business Profile. Keep reading to discover important tips on how to best use your Google Business Listing, as well as some secret search ranking factors uncovered. What is a...
This Sales Funnel Explained series is for business owners who want to know how to increase leads and customers. There is a method to increasing sales and the SALES FUNNEL provides a framework to achieving that goal. The Sales Funnel Explained series is in 3 parts: The...
This Sales Funnel Explained series is for business owners who want to know how to increase leads and customers. There is a method to increasing sales and the SALES FUNNEL provides a framework to achieving that goal. The Sales Funnel Explained series is in 3 parts: The...
Updated April 2021 This Sales Funnel Explained Series is for business owners who want to know how to increase their leads and customers. There is a method to increasing sales and the SALES FUNNEL provides a framework to achieving that goal. The series is in 3 parts:...
When starting up and planning a new business logo design, it can be tricky to turn those ideas and images floating around your mind into a visual and tangible “something” that represents the personality and purpose of the business you are birthing. Therein lies the...
In this article: The one hack that will elevate your business marketing Building Buyer Personas The information segments in a Buyer Persona It’s a no brainer that understanding your customer is THE KEY TO SUCCESS in your marketing activities - both online, inprint and...
In this article: 3 things to consider before you have a logo designed The 4 elements of a logo After finalising the business name, the logo design is almost ALWAYS the next step. BIG HINT > make sure you have finalised the name and have its registration approved...
In this article: The [surprising] name check you must do before registering the business name Why social media usernames should be the same How to choose your social media username Are you starting up a new business - or thinking about it? If you are, don't go down...
