Artifex Marketing Studio
Artifex Marketing Studio

THE BETTER BUSINESS BLOG

Small business digital marketing ideas & insights.

The essential business marketing resources & tools that will help you move on from the DIY overwhelm and build a purpose driven business and life.

purpose driven business
Is Your Business Mobile Friendly?

Is Your Business Mobile Friendly?

What is a "Mobile Friendly" website? A "mobile friendly" (or mobile responsive) website is one that correctly displays the content of a website on small screens. The site adapts to whatever size screen it's being displayed on. Regardless of what device a visitor is...

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Why do I receive spam emails from my own address?

Why do I receive spam emails from my own address?

"Why am I receiving spam email from my own email address" is one of the most asked questions I hear. When you are receiving emails from your own account, there are 2 possibilities at play: Your email account has been hacked and used to send spam Your email address has...

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Put to Pulp Procrastinating with a Pomodoro

Put to Pulp Procrastinating with a Pomodoro

Are you losing control of your day due to procrastination? Are small interruptions like phone calls, Skype, e-mails and the fridge getting in the way of completing those tasks that absolutely must get finished? And let's not even start on the granddaddy of all...

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How to track your online marketing activities

How to track your online marketing activities

Assuming you are already set up with some form of analytics on your website, the following will guide you through how you can track your online marketing activities that take place outside of your website domain - in blog articles, forum comments, social media, emails...

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The Morning’s Washing

The Morning’s Washing

Do you ever get to work and then “it” strikes….eek, “Did I turn the iron off?” or “Ah, I forgot to hang the clothes out!” or (in my case) “Did I bring the cat tray inside?” My working day typically starts around 9.00. Yesterday ‘it’ hit at 11.00 and I realised I...

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eBooks and Digital Publishing – saving on many levels

eBooks and Digital Publishing – saving on many levels

The term ebook is short for “electronic book”. It is read digitally on a computer. Ebooks are increasingly growing in popularity. They are easy and cheap to produce and distribute. They can include video, audio, hyperlinks and animation as well as text and print. A...

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5-1 Checklist Webpage Optimiser

5-1 Checklist Webpage Optimiser

Use this basic 5-1 checklist for optimising your website pages so to get better search results for your online website marketing. Write a keyword rich title for each page of your website. Check that your website has a description Meta Tag using your keywords. Do this...

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Finding your gift

Finding your gift

This week I attended “Gifted to Lead” a forum lead by Nancy Beach of Willow Creek Church. This was an awesome event guiding us chickies down the pathway of leadership. In particular, it helped me identify some potential gifts in my life that I haven’t opened yet…have...

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Why do I receive emails that aren’t addressed to me?

Why do I receive emails that aren’t addressed to me?

Do you receive emails that appear to be addressed to someone else, in that it is not addressed to your email account? Wondering who, what and why? Quite basically this is spam, it is common, and if you haven’t received them before now – you’ve been very lucky. Read on...

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