THE BETTER BUSINESS BLOG
The essential business marketing resources & tools that will help you move on from the DIY overwhelm and build a purpose driven business and life.
Website hacking and hijacking is on the increase again! Don't take your website for granted. Your website was a business investment, just like your computer hardware or vehicles. And, like them, your website needs ongoing maintenance, servicing and patch updates....
Great images matter! Even more so, using images that you have the rights/permissions to use matter! Stock photo corporations now use technology to scan websites for illegally used images, and you do not want to be one to receive their correspondence once they find...
Instagram is one of those Social Media platforms that many business owners are still trying to get their head around. Are you one of them? Here is a quick "How-To" and "What-To" for using Instagram in your business. 3 reasons Instagram works for business marketing:...
It is November and the fist batch of fruit mince pies have hit the store shelves. We are entering in to THE SEASON! It is around this time that thoughts of Christmas marketing SHOULD start to cross our minds. Business Christmas Cards are one form of marketing that may...
I had some fantastic feedback from our email last month about your Business' Judgement Day. Yes it really was a true story! You can read it again here if you missed it (it was during the holidays after all). There were 2 questions that were commonly asked by many of...
What is a "Mobile Friendly" website? A "mobile friendly" (or mobile responsive) website is one that correctly displays the content of a website on small screens. The site adapts to whatever size screen it's being displayed on. Regardless of what device a visitor is...
"Why am I receiving spam email from my own email address" is one of the most asked questions I hear. When you are receiving emails from your own account, there are 2 possibilities at play: Your email account has been hacked and used to send spam Your email address has...
Are you losing control of your day due to procrastination? Are small interruptions like phone calls, Skype, e-mails and the fridge getting in the way of completing those tasks that absolutely must get finished? And let's not even start on the granddaddy of all...
Assuming you are already set up with some form of analytics on your website, the following will guide you through how you can track your online marketing activities that take place outside of your website domain - in blog articles, forum comments, social media, emails...
Do you ever get to work and then “it” strikes….eek, “Did I turn the iron off?” or “Ah, I forgot to hang the clothes out!” or (in my case) “Did I bring the cat tray inside?” My working day typically starts around 9.00. Yesterday ‘it’ hit at 11.00 and I realised I...
The term ebook is short for “electronic book”. It is read digitally on a computer. Ebooks are increasingly growing in popularity. They are easy and cheap to produce and distribute. They can include video, audio, hyperlinks and animation as well as text and print. A...
Use this basic 5-1 checklist for optimising your website pages so to get better search results for your online website marketing. Write a keyword rich title for each page of your website. Check that your website has a description Meta Tag using your keywords. Do this...
This week I attended “Gifted to Lead” a forum lead by Nancy Beach of Willow Creek Church. This was an awesome event guiding us chickies down the pathway of leadership. In particular, it helped me identify some potential gifts in my life that I haven’t opened yet…have...
This week I have seen a number of media stories (blogs, papers and TV) highlighting the increase in online fraud and how Social Netwok sites are now being used to lure in the prey. Therefore, I wanted to remind you that if you own a website it is possible that it can...
If you’ve ever received an email that isn’t directly addressed to your email account, you may be wondering who sent it, what it’s about, and why it landed in your inbox. In most cases, these emails are spam. They’re common, and if you haven’t encountered them yet,...
