The term ebook is short for “electronic book”. It is read digitally on a computer. Ebooks are increasingly growing in popularity. They are easy and cheap to produce and distribute. They can include video, audio, hyperlinks and animation as well as text and print.
A small business can use ebooks to help boost sales and increase its customer base in a number of ways. For example:
- Provide a free ebook on your website as an incentive for visitors to sign up to your newsletter or submit their contact details.
- Regularly publish an ebook that your customers would be interested in, and offer paid advertising space to other businesses as a way to generate income.
- Partner with another business, offer free advertising space and request that the advertiser distributes the ebook to their customer base – effectively increasing your potential customer reach.
- Write an ebook that can be distributed world wide, and include links to specific landing pages of your website with strong calls to action.
- Join an affiliate marketing network, and include affiliate marketing advertisements and links as a means of generating additional revenue.
- Create an ebook to sell as well as an extract of the full book. Use the extract ebook to entice customers to purchase the full ebook.
On a personal level, if you have an author inside you begging to come out, then publishing online with an ebook is the ideal avenue for you. Some ebook applications not only provide the tools for creating your ebook but they also provide an online library – giving your ebook access to a worldwide readership.
At Artifex, we use and recommend myebook.com. Myebook makes it possible for anyone to upload or create from scratch a beautifully simple or adventurously complex ebook in no time. Users can easily publish their book and release it to the world before the (virtual) ink’s dry! You can create as many publications as you want. Myebook also integrates the popular page turning effect, giving a real book reading experience to your readers. And it’s all free.
If you are interested in getting published at myebook, let us know and we can help you get online in no time.
