Understanding Tripwires and How to Use them

digital marketing tripwires
Is your current campaign not converting enough leads? Maybe offering your target audience some freebies aren’t enough to engage them. People often value what they pay for. That’s where you can use tripwires as part of your marketing strategies. What is a tripwire? A tripwire is an affordable alternative to the core products or...

What is a Landing Page and How to Use Them

landing pages explained
Waiting for people to visit your website is sabotage to your own business. The digital landscape is competitive and you have to craft a way to attract your audience to your brand. A landing page can help because it's specifically designed to convert. What is a landing page? A landing page is a web page visitors...