Better Business Tools and Resources
Below are those tools and apps I have used through my years in business and recommend to others.
EASIER EMAILS
We use Google Workspace for emails. If you keep running out of space with your emails then you need more online storage space. Get it on Google Workspace.
EASIER CAMPAIGNS
We have tried and tested many email campaign platforms. We now use and recommend Convertkit. The balance of cost, ease of use & functions is perfect.
SELL DIGITAL DOWNLOADS
Are you looking for an easy way to sell Digital Downloads and Memberships? Check out Payhip! Use their storefront to sell your work and embed it in your website. Easy!
MENTAL FOCUS
If you need to improve your mental focus and increase your productivity, I often use brain.fm. I have used this personally for years with immediate results.
CUSTOMER MANAGEMENT
ZohoCRM helps businesses of all sizes build excellent customer relationships, with sales pipeline management, marketing automation, analytics, and more.
WEBSITE CONVERSIONS
Record and replay every website click, tap, and scroll and use them to enhance user experience and improve conversions. Try Zoho PageSense— first 30 days free.
SOCIAL MANAGMENT
Zoho Social is the tool we use for sharing posts across all our social media channels. We also use Zoho Social to monitor mentions, manage messages and track our social growth.
Posts from the Better Business Blog
Small Business SEO in 2026: Why Rankings Alone Won’t Grow Your Business
Small business SEO in 2026 is about more than rankings. Learn how local search, mobile UX, trust signals, and smarter website strategy can help grow enquiries.
Business Card and Logo Design for Tradies Near Me
If you are a plumber, electrician, builder, concreter, flooring specialist, pest controller, or landscaper, your branding has a different job to a “corporate” brand. You do not need fancy. You need fast recognition and fast action. Most of your work comes from local visibility and referrals. Someone gets your name…
Business Card and Branding Design for Professional Services Providers
If you are a new accountant, broker, consultant, therapist, coach, bookkeeper, or allied health provider, your branding has one primary job: make you look established fast. When someone meets you at a networking event, gets referred to you, or finds you in a local search, they are making a trust…
Business Card and Branding Design Near Me for Local Businesses
If you’re searching for “business card and branding design near me”, you are likely ready to hire someone local who can make your business look credible, consistent, and easy to remember. At Artifex Marketing Studio, we design business cards and brand assets that are practical for real-world use. Networking events.…
Building a Cohesive AI-Focused Marketing Plan
AI is no longer a standalone tool. It’s now embedded across the entire digital marketing ecosystem. For small businesses, integrating AI into your overall marketing strategy isn’t just smart – it’s necessary. Whether it’s SEO, paid media, content marketing or email campaigns, AI tools can boost efficiency, personalisation, and results.…
How to Optimise Your Website for Voice and Visual Search: The Future of Search
As search behaviour continues to evolve, voice and visual search are no longer futuristic trends – they are fast becoming the norm. With more people using voice assistants like Google Assistant, Siri and Alexa, and relying on tools like Google Lens for visual search, it’s essential for small businesses to…