Service Business Website
That Gives You the Edge
Websites That Work Smarter:
SEO, AEO and GEO Strategy Included
Future proof your service business and your website with the A.C.C.E. Edge and:
- Stand out with authority-building content baked in
- Get found by Google, AI, and the tools your customers already trust
- Enjoy expert support and strategic upgrades — not just a one-off launch
Audience Attracting
Convincing Content
Conversion Focused
Engagement Driven
You’re not just after a pretty website – you’re after results.
The ACCE Edge Website Package is for service-based businesses who:
Feel frustrated that their current website doesn’t present them in the best light
Want to be visible in Google’s AI Overviews, Answer Engines, and other AI search tools – as well as the search engines
If that sounds like you, we can help – and we’re ready when you are.
You’re not just getting a website, you’re getting:
A site that speaks directly to your ideal customers – and gets them to take action
A platform that’s built to grow with you – not one you’ll outgrow in 6 months
All powered by our ACCE Edge framework! Where every element is working to Attract, Convince, Convert, and Engage.
Locals Who Launched with Us.
Take the First Step
How to Get Started with the A.C.C.E. Edge
Tell Us Your Interested
We will send you our price guide that outlines our website packages in more detail. No commitment.
Choose Your Preferred Plan
At your go ahead, we send you our Project Agreement where you choose your plan.
Pay Deposit & We Kickoff
After your deposit, we hold a kickoff call. After that, we start writing, designing & building.
A.I. Has Changed the Game. It's Time Your Website Got Serious.
AI has rewired how people choose service providers. Agents and AI Overviews now shape decisions, not just blue links.
If your site isn’t both machine-readable and human-convincing, you disappear at the moment of choice.
A.C.C.E Edge makes you AI-visible with clear entities, structured data, and topical authority. It also makes you client-ready with speed, proof (EEAT), and conversion UX that turns visits into bookings.
For service brands, we align every page to Attract, Convince, Convert, Engage — local content, social proof, frictionless calls/quotes/booking, and questions answered.
The outcome: more qualified enquiries, a recognised authority and performance that compounds each month.
Introducing the A.C.C.E. Edge for Service Business Websites
AI-Ready Visibility + Strategic SEO
Google, Bing, Apple profiles
Schema markup & citations
FAQ & TL;DR content format
Positioned for Trust & Authority
Messaging & USP clarity
EEAT-enhanced content
Trust-building design signals
Conversion-Focused Design
Mobile-first, fast loading layouts
Lead magnet or booking integration
Strong CTAs and A/B Testing option
Support, Content & Ongoing Growth
Monthly visibility reports
Care plans and updates
Optional chat integration
A new approach to websites that does more than just look good. It’s working while you’re sleeping to…
Attract + Convince + Convert + Engage = A.C.C.E. Edge
4 Critical Gaps That Make Your Business Invisible in the AI Generation
The way people find your business has changed
AI tools like ChatGPT, Google SGE, and other generative platforms are replacing traditional search. If your digital presence isn’t built for how these tools work, your business is being left behind – whether you know it or not.
Unstructured for AI Understanding
Without schema or structured markup, AI systems may struggle to interpret your content, making you less likely to show up in AI-generated summaries. Most websites are not built with appropriate schema factored in.
Poor Content Formatting
Most website content isn’t structured to serve humans or bots – and both are tuning out. Clear heading hierarchies; bulleted lists; FAQ-style Q&A blocks and pages structured to help visitors Know, Like and Trust you are vital.
Poor Design That Undermines Value
Poor design doesn’t just look bad – it makes your business seem less credible, less capable, and less trustworthy. Perception is power. If your design doesn’t reflect the value you deliver, you’re losing business before the first click.
Zero Topical Authority
If your website doesn’t demonstrate consistent, expert-level content around specific topics, AI and search won’t choose you as a trusted source. You’ll miss out on high-value exposure in tools like AI Overviews.
If your current website suffers with any of these – the A.C.C.E. Edge is for you.
And, if you are looking to build your first ever website, then the Edge will ensure you are starting with the right foundations you will need to reach your full potential in this newly emerging digital era.
Did you know that most small service business websites have not been created with the SEO foundations they needed for ranking success? And now, they’re even less prepared for the massive shift driven by Answer Engines and Generative AI.
NOW is the time to take action, and create a future-ready website.
Imagine Having a Website That Can
Attract the right audience with good design, strategic content formatting and structured data that gets you found.
Shows up where it counts
- Appears in AI answers and Google’s local results when people ask for your service.
- Ranks for “service + suburb” searches across your priority areas.
Pulls in the right people
- Attracts qualified enquiries, not tyre-kickers.
- Highlights your proof fast – reviews, case studies, guarantees.
Turns attention into action
- Makes it easy to call, book, or request a quote in seconds.
- Captures after-hours leads with forms, callbacks, and smart follow-ups.
Convince qualified buyers with proof-rich content, transparent pricing and strong trust signals that build confidence and speed decisions.
Proves you’re the safe choice
- Shares before-and-after photo reveals that tell the story.
- Presents short case studies: problem, fix, outcome.
Answers objections before they arise
- Explains inclusions, exclusions, and next steps in plain English.
- Covers all the typical customer queries in a simple FAQ.
Builds authority where buyers look
- Displays verified reviews and star ratings across the site.
- Features trusted partner logos.
Convert more visitors into booked work with one clear CTA, low-friction forms, and immediate next-step clarity.
Makes the next step obvious
Uses one primary CTA everywhere (Request a Quote or Book Now).
Puts the CTA above the fold and in a sticky header.
Summarises the offer in one line so people act fast.
Removes friction
Clear "next steps" and timelines to set expectations.
Instant confirmation with what happens next.
Captures every opportunity
Leads sent straight into your existing CRM (if applicable).
Thank-you pages that nudge the next action.
Engage customers beyond the first job with interactive elements, helpful content, and continuous optimisation that keeps you front of mind.
Nurtures trust
Helpful FAQs, checklists, and seasonal tips.
Fresh reviews and mini case studies regularly added (Growth Plan).
Stays visible to AI and search
Regular content refreshes (Growth Plan) and structured data updates.
Current service and location pages with real examples.
Google Business Profile updated with offers and posts (Growth Plan).
Learns and improves over time
A/B tests on headlines, forms, and CTAs (Growth Plan).
Heatmaps and funnels to tune the journey (Growth Plan).
A website built to do more than just look good.
We create future-ready platforms that not only convert but also keep your audience engaged with smart content and functionality. Backed by strategic branding, SEO, and user-focused design, your website becomes a powerful tool for long-term growth.
Is This the Right Fit For You?
Your service business and its website is a good candidate for the A.C.C.E. Edge if:
You are a service based business preparing for long term growth
You're done relying on referrals alone
Your current site isn't positioning you with the expertise and authority you know you have
You want visibility on Google and tools like ChatGPT, Gemini, Bard and all that is to follow
You're ready to invest in a smarter system, not just another website
Why A.C.C.E. Edge is More Than Just a Website
A Website Engineered for AI Visibility and SEO Strength
Structured, schema-enhanced, and strategically built to show up where it matters.
Content that Positions You as a Leader in Your Field
Clarify your message and authority with copy that earns trust and builds expertise.
Design that Converts Curiosity into Action
From first impression to enquiry, every element is crafted to move users forward.
Strategy, Support, and Smart Upgrades that Grow with Your Business
With 24 months of guidance, care, and optimisation, your site keeps improving long after launch.
Recent Websites by Artifex Studio.
We were beyond ecstatic with what Tanya produced for us. The result she achieved was beyond our expectations. Amazing, kind, understanding and a pleasure to work with. I will be bringing all my websites over to her for improvement going forwards.
Why Clients Choose Artifex
Clients trust Artifex because we combine integrity with outcomes. We listen, collaborate, and move fast when it counts – pairing creative branding and clean design with SEO foundations that lift real-world enquiries.
The process is responsive and easy, the results are measurable, and the relationship continues with proactive reviews and improvements.
Experienced and reliable – “They’ve been around for decades, so you know they’re not going anywhere.”
Creative problem-solvers – “Artifex always finds a way to make your brand stand out, whether it’s a logo, a website, or SEO.”
Supportive partners – “They don’t just build a website and disappear; they stay involved, guide you, and make sure it performs.”
Local champions – “They genuinely care about helping small businesses in our community thrive.”
Websites
Years in Web Design
Years in Business
Cups Of Coffee
Meet the Team Behind Artifex Marketing Studio
Tanya Euler
Owner, Designer & Developer
Rebecca McGovern
Accounts Manager & Developer
Jeremy Bato
Executive Assistant
Be 4 Steps Ahead of your Competition.
The A.C.C.E. Edge by Artifex will future-proof your website and make you discoverable, credible, and competitive.