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As search behaviour continues to evolve, voice and visual search are no longer futuristic trends - they are fast becoming the norm. With more people using voice assistants like Google Assistant, Siri and Alexa, and relying on tools like Google Lens for visual search,...
For small businesses serving specific geographic areas, local SEO remains essential. But with the introduction of AI-powered search tools like Google’s Search Generative Experience (SGE) and AI Overviews, local search is becoming more intelligent, personalised, and...
The rise of AI-generated content continues to reshape how small businesses show up in Google Search. With Google's evolving Search Generative Experience (SGE), including AI Overviews, search results are increasingly driven by AI-powered summaries that prioritise...
I started out in this online marketing space in 1997 and it has been constantly evolving the entire time. With the introduction of AI the change is only escallating. Right now - search discoverability is one of the most important aspects for small businesses to focus...
Discover actionable AI strategies for small businesses in 2025. Learn how to optimise for Google’s latest AI features, boost local SEO, and drive growth with AI-driven marketing.
In the digital age, small business owners, whether a service provider or in the trades, need every edge they can get to stand out online. For many the likes of Facebook and Instagram became a God-send, creating new opportunities for connecting with customers and being...
Discover what Domain Authority is about and what it means for your website in search ranking.
If you have a website, and you have added images to the website, most likely you are making these common image mistakes. AND they are damaging your web page’s ranking position within search engine results while turning away potential customers. In this post we will...
If you want your business to grow like crazy, you need to start by optimising your website for organic search! By improving your rank in the search engines, you'll bring in more customers, turnover and credibility. Website optimisation - it's a no-brainer! 1. Attract...
If you’re not getting as many visitors to your website as you need, then it’s time to optimise. Start by applying these 7 steps and stop wasting all the time and money you invested in building your website.
If you’ve never heard of a backlink before, or if they have you confused, fear not – it isn’t as complicated as you might think.
