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Building a Cohesive AI-Focused Marketing Plan

AI is no longer a standalone tool. It's now embedded across the entire digital marketing ecosystem. For small businesses, integrating AI into your overall marketing strategy isn't just smart - it's necessary. Whether it's SEO, paid media, content marketing or email...

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The Power of AI for Enhancing Search Ranking

The Power of AI for Enhancing Search Ranking

I started out in this online marketing space in 1997 and it has been constantly evolving the entire time. With the introduction of AI the change is only escallating. Right now - search discoverability is one of the most important aspects for small businesses to focus...

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Bridging Realms: QR Codes and AI in Digital Marketing

Bridging Realms: QR Codes and AI in Digital Marketing

In the fast-paced world of digital marketing, standing out and truly connecting with your audience can be a significant challenge. That's where the powerful combination of QR codes and AI comes into play. These tools are bridging the gap between offline and online...

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Domain Authority Explained: A Comprehensive Guide

Domain Authority Explained: A Comprehensive Guide

Introduction In the world of search engine optimization (SEO), there are numerous factors that influence a website's ranking on search engine results pages (SERPs). One of these critical factors is Domain Authority (DA). Understanding Domain Authority is essential for...

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How to Work Out How Much to Charge for a Course

How to Work Out How Much to Charge for a Course

If you're a counselor, coach or consultant looking to monetize your expertise and reach a wider audience, creating an online course can be a great way to do it. However, one of the biggest challenges you will probably face is deciding how much to charge for your...

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Best WordPress Plugins for Online Courses

Best WordPress Plugins for Online Courses

As a counsellor, consultant or coach, offering online courses to your clients is a great way to generate potentially "passive" income streams and reach a larger audience. The question I am often asked is:- "which is the best way to deliver online courses?". There are...

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Best Online Course Platforms for Counsellors

Best Online Course Platforms for Counsellors

As a counsellor or coach, offering online courses to your clients is a great way to diversify your income stream and reach a wider audience. In this article, we will explore the best online course platforms available that can help you easily create and sell your...

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6 Mistakes You’re Making With Your Website Images

6 Mistakes You’re Making With Your Website Images

If you have a website, and you have added images to the website, most likely you are making these common image mistakes. AND they are damaging your web page’s ranking position within search engine results while turning away potential customers. In this post we will...

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