THE BETTER BUSINESS BLOG
The essential business marketing resources & tools that will help you move on from the DIY overwhelm and build a purpose driven business and life.
If you are a plumber, electrician, builder, concreter, flooring specialist, pest controller, or landscaper, your branding has a different job to a “corporate” brand. You do not need fancy. You need fast recognition and fast action. Most of your work comes from local...
If you are a new accountant, broker, consultant, therapist, coach, bookkeeper, or allied health provider, your branding has one primary job: make you look established fast. When someone meets you at a networking event, gets referred to you, or finds you in a local...
If you're searching for “business card and branding design near me”, you are likely ready to hire someone local who can make your business look credible, consistent, and easy to remember. At Artifex Marketing Studio, we design business cards and brand assets that are...
AI is no longer a standalone tool. It's now embedded across the entire digital marketing ecosystem. For small businesses, integrating AI into your overall marketing strategy isn't just smart - it's necessary. Whether it's SEO, paid media, content marketing or email...
As search behaviour continues to evolve, voice and visual search are no longer futuristic trends - they are fast becoming the norm. With more people using voice assistants like Google Assistant, Siri and Alexa, and relying on tools like Google Lens for visual search,...
For small businesses serving specific geographic areas, local SEO remains essential. But with the introduction of AI-powered search tools like Google’s Search Generative Experience (SGE) and AI Overviews, local search is becoming more intelligent, personalised, and...
The rise of AI-generated content continues to reshape how small businesses show up in Google Search. With Google's evolving Search Generative Experience (SGE), including AI Overviews, search results are increasingly driven by AI-powered summaries that prioritise...
I started out in this online marketing space in 1997 and it has been constantly evolving the entire time. With the introduction of AI the change is only escallating. Right now - search discoverability is one of the most important aspects for small businesses to focus...
The world of digital marketing is constantly evolving, and now, artificial intelligence (AI) is transforming the way small businesses operate online. If you’re a small business owner you’ve probably heard about AI's impact on search engines, content creation, and...
Introduction Wondering how to market your startup tradie business? You want to connect with your local area and build trust. You also want to stand out in a busy market. A steady message and a clear look can help you reach the right clients. This post covers the...
In the fast-paced world of digital marketing, standing out and truly connecting with your audience can be a significant challenge. That's where the powerful combination of QR codes and AI comes into play. These tools are bridging the gap between offline and online...
In the digital age, small business owners, whether a service provider or in the trades, need every edge they can get to stand out online. For many the likes of Facebook and Instagram became a God-send, creating new opportunities for connecting with customers and being...
Introduction In the world of search engine optimization (SEO), there are numerous factors that influence a website's ranking on search engine results pages (SERPs). One of these critical factors is Domain Authority (DA). Understanding Domain Authority is essential for...
If you're a counselor, coach or consultant looking to monetize your expertise and reach a wider audience, creating an online course can be a great way to do it. However, one of the biggest challenges you will probably face is deciding how much to charge for your...
As a counsellor, consultant or coach, offering online courses to your clients is a great way to generate potentially "passive" income streams and reach a larger audience. The question I am often asked is:- "which is the best way to deliver online courses?". There are...
As a counsellor or coach, offering online courses to your clients is a great way to diversify your income stream and reach a wider audience. In this article, we will explore the best online course platforms available that can help you easily create and sell your...
