AI is no longer a standalone tool. It's now embedded across the entire digital marketing ecosystem. For small businesses, integrating AI into your overall marketing strategy isn't just smart - it's necessary. Whether it's SEO, paid media, content marketing or email...
THE BETTER BUSINESS BLOG
Small business digital marketing ideas & insights.
The essential business marketing resources & tools that will help you move on from the DIY overwhelm and build a purpose driven business and life.

How to Optimise Your Website for Voice and Visual Search: The Future of Search
As search behaviour continues to evolve, voice and visual search are no longer futuristic trends - they are fast becoming the norm. With more people using voice assistants like Google Assistant, Siri and Alexa, and relying on tools like Google Lens for visual search,...
Enhancing Local SEO with AI: Strategies for Small Businesses in 2025
For small businesses serving specific geographic areas, local SEO remains essential. But with the introduction of AI-powered search tools like Google’s Search Generative Experience (SGE) and AI Overviews, local search is becoming more intelligent, personalised, and...
How to Optimise for AI-Generated Content and Google’s Search Generative Experience (SGE)
The rise of AI-generated content continues to reshape how small businesses show up in Google Search. With Google's evolving Search Generative Experience (SGE), including AI Overviews, search results are increasingly driven by AI-powered summaries that prioritise...
The Power of AI for Enhancing Search Ranking
I started out in this online marketing space in 1997 and it has been constantly evolving the entire time. With the introduction of AI the change is only escallating. Right now - search discoverability is one of the most important aspects for small businesses to focus...
AI Strategies for Small Businesses in 2025: Master Google’s Latest AI Tools
The world of digital marketing is constantly evolving, and now, artificial intelligence (AI) is transforming the way small businesses operate online. If you’re a small business owner you’ve probably heard about AI's impact on search engines, content creation, and...
How to Market Your Startup Tradie Business: Essential Tips for Success
Introduction Wondering how to market your startup tradie business? You want to connect with your local area and build trust. You also want to stand out in a busy market. A steady message and a clear look can help you reach the right clients. This post covers the...
Bridging Realms: QR Codes and AI in Digital Marketing
In the fast-paced world of digital marketing, standing out and truly connecting with your audience can be a significant challenge. That's where the powerful combination of QR codes and AI comes into play. These tools are bridging the gap between offline and online...
Learn How AI-Powered Tools Can Optimize Your Website Content for Improved Search Engine Rankings
In the digital age, small business owners, whether a service provider or in the trades, need every edge they can get to stand out online. For many the likes of Facebook and Instagram became a God-send, creating new opportunities for connecting with customers and being...
Domain Authority Explained: A Comprehensive Guide
Introduction In the world of search engine optimization (SEO), there are numerous factors that influence a website's ranking on search engine results pages (SERPs). One of these critical factors is Domain Authority (DA). Understanding Domain Authority is essential for...
How to Work Out How Much to Charge for a Course
If you're a counselor, coach or consultant looking to monetize your expertise and reach a wider audience, creating an online course can be a great way to do it. However, one of the biggest challenges you will probably face is deciding how much to charge for your...
Best WordPress Plugins for Online Courses
As a counsellor, consultant or coach, offering online courses to your clients is a great way to generate potentially "passive" income streams and reach a larger audience. The question I am often asked is:- "which is the best way to deliver online courses?". There are...
Best Online Course Platforms for Counsellors
As a counsellor or coach, offering online courses to your clients is a great way to diversify your income stream and reach a wider audience. In this article, we will explore the best online course platforms available that can help you easily create and sell your...
Cosmetic Label & Skincare Packaging Design Elements, Patterns & Logos
Preparing to create your own product labels, product logo, or promotional flyers and brochures for your skincare cosmetic range? This is a curated collection of templates, product mockups, logo designs, label design elements and fonts suited to cosmetic product...
10 Fabulous Fonts for Print on Demand Products, Logo and Social Media
If you’re planning to create your own logo design, social media posts or print on demand mugs, posters and apparel - the secret to a winning design that customers fall in love is found in the font! Are you wanting to create something super special, that stands out in...
6 Mistakes You’re Making With Your Website Images
If you have a website, and you have added images to the website, most likely you are making these common image mistakes. AND they are damaging your web page’s ranking position within search engine results while turning away potential customers. In this post we will...