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Tanya Euler is Creative Director & Founder, Artifex Marketing Studio, with 25+ years of experience in branding, graphic design, websites, and small-business marketing. At the Logan Small Business Conference and Showcase on Friday 15th May, I spoke about something...
Small business SEO in 2026 is about more than rankings. Learn how local search, mobile UX, trust signals, and smarter website strategy can help grow enquiries.
If you are a plumber, electrician, builder, concreter, flooring specialist, pest controller, or landscaper, your branding has a different job to a “corporate” brand. You do not need fancy. You need fast recognition and fast action. Most of your work comes from local...
If you are a new accountant, broker, consultant, therapist, coach, bookkeeper, or allied health provider, your branding has one primary job: make you look established fast. When someone meets you at a networking event, gets referred to you, or finds you in a local...
If you're searching for “business card and branding design near me”, you are likely ready to hire someone local who can make your business look credible, consistent, and easy to remember. At Artifex Marketing Studio, we design business cards and brand assets that are...
AI is no longer a standalone tool. It's now embedded across the entire digital marketing ecosystem. For small businesses, integrating AI into your overall marketing strategy isn't just smart - it's necessary. Whether it's SEO, paid media, content marketing or email...
As search behaviour continues to evolve, voice and visual search are no longer futuristic trends - they are fast becoming the norm. With more people using voice assistants like Google Assistant, Siri and Alexa, and relying on tools like Google Lens for visual search,...
For small businesses serving specific geographic areas, local SEO remains essential. But with the introduction of AI-powered search tools like Google’s Search Generative Experience (SGE) and AI Overviews, local search is becoming more intelligent, personalised, and...
The rise of AI-generated content continues to reshape how small businesses show up in Google Search. With Google's evolving Search Generative Experience (SGE), including AI Overviews, search results are increasingly driven by AI-powered summaries that prioritise...
I started out in this online marketing space in 1997 and it has been constantly evolving the entire time. With the introduction of AI the change is only escallating. Right now - search discoverability is one of the most important aspects for small businesses to focus...
Discover actionable AI strategies for small businesses in 2025. Learn how to optimise for Google’s latest AI features, boost local SEO, and drive growth with AI-driven marketing.
Wondering how to market your startup tradie business? You want to connect with your local area and build trust. You also want to stand out in a busy market. A steady message and a clear look can help you reach the right clients. This post covers the essentials of marketing for startup tradies, including online, print, and traditional methods.
In the fast-paced world of digital marketing, standing out and truly connecting with your audience can be a significant challenge. That's where the powerful combination of QR codes and AI comes into play. These tools are bridging the gap between offline and online...
In the digital age, small business owners, whether a service provider or in the trades, need every edge they can get to stand out online. For many the likes of Facebook and Instagram became a God-send, creating new opportunities for connecting with customers and being...
Discover what Domain Authority is about and what it means for your website in search ranking.
Are you stuck on how to work out how much to charge for a course? This post outlines what to consider when determining how to price your online course. You can also download for free, our Online Course Rate Calculator.
