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AI is no longer a standalone tool. It's now embedded across the entire digital marketing ecosystem. For small businesses, integrating AI into your overall marketing strategy isn't just smart - it's necessary. Whether it's SEO, paid media, content marketing or email...
As search behaviour continues to evolve, voice and visual search are no longer futuristic trends - they are fast becoming the norm. With more people using voice assistants like Google Assistant, Siri and Alexa, and relying on tools like Google Lens for visual search,...
For small businesses serving specific geographic areas, local SEO remains essential. But with the introduction of AI-powered search tools like Google’s Search Generative Experience (SGE) and AI Overviews, local search is becoming more intelligent, personalised, and...
The rise of AI-generated content continues to reshape how small businesses show up in Google Search. With Google's evolving Search Generative Experience (SGE), including AI Overviews, search results are increasingly driven by AI-powered summaries that prioritise...
I started out in this online marketing space in 1997 and it has been constantly evolving the entire time. With the introduction of AI the change is only escallating. Right now - search discoverability is one of the most important aspects for small businesses to focus...
Discover actionable AI strategies for small businesses in 2025. Learn how to optimise for Google’s latest AI features, boost local SEO, and drive growth with AI-driven marketing.
Wondering how to market your startup tradie business? You want to connect with your local area and build trust. You also want to stand out in a busy market. A steady message and a clear look can help you reach the right clients. This post covers the essentials of marketing for startup tradies, including online, print, and traditional methods.
In the fast-paced world of digital marketing, standing out and truly connecting with your audience can be a significant challenge. That's where the powerful combination of QR codes and AI comes into play. These tools are bridging the gap between offline and online...
In the digital age, small business owners, whether a service provider or in the trades, need every edge they can get to stand out online. For many the likes of Facebook and Instagram became a God-send, creating new opportunities for connecting with customers and being...
Discover what Domain Authority is about and what it means for your website in search ranking.
Are you stuck on how to work out how much to charge for a course? This post outlines what to consider when determining how to price your online course. You can also download for free, our Online Course Rate Calculator.
The question “which are the best wordpress plugins for online courses” is a popular one. And one there is no hard or fast answer to. Here is our list of what we have found to be the best plugins with their pros and cons. Plus, download for free our Online Course Comparison checker.
As a counsellor or coach, offering online courses to your clients is a great way to diversify your income stream and reach a wider audience. In this article, we will explore the best online course platforms available that can help you easily create and sell your...
Preparing to create your own product labels, product logo, or promotional flyers and brochures for your skincare cosmetic range? This is a curated collection of templates, product mockups, logo designs, label design elements and fonts suited to cosmetic product...
If you’re planning to create your own logo design, social media posts or print on demand mugs, posters and apparel - the secret to a winning design that customers fall in love is found in the font! Are you wanting to create something super special, that stands out in...
If you have a website, and you have added images to the website, most likely you are making these common image mistakes. AND they are damaging your web page’s ranking position within search engine results while turning away potential customers. In this post we will...
