Understanding Tripwires and How to Use them

digital marketing tripwires
Is your current campaign not converting enough leads? Maybe offering your target audience some freebies aren’t enough to engage them. People often value what they pay for. That’s where you can use tripwires as part of your marketing strategies. What is a tripwire? A tripwire is an affordable alternative to the core products or...

Lead Generation: A Beginners Guide

Lead generation is an essential activity for every business. In fact, I say it is the first and foremost marketing activity that every business owner should learn to master, or find someone who can master it for them. This article is a beginner's guide to Lead Generation - why you need it and how...