THE BETTER BUSINESS BLOG

Small business digital marketing ideas & insights.

The essential business marketing resources & tools that will help you move on from the DIY overwhelm and build a purpose driven business and life.

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What are backlinks and how do you benefit from them?

What are backlinks and how do you benefit from them?

Backlinks are an important factor in building up your website’s reputation within search engines. They’re also a vital element of any search engine optimisation strategy. If you’ve never heard of a backlink before, or if they have you confused, fear not – it isn’t as...

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Profitable Project Plan Review

Profitable Project Plan Review

A Profitable Project Plan review - written 7 months in to the program Web designers and developers carry a lot of responsibility, especially when you are a freelancer, solopreneur or microagency. There is so much to do. You've got plans and ideas on how to make your...

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Skin Care Label Requirements

Skin Care Label Requirements

A startups guide to skin care label requirements and ingredient labelling regulations For skincare and cosmetic product labels and packaging designs. Designing labels and packaging for skin care and cosmetic products is fun! It's always a welcomed challenge to create...

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Understanding Tripwires

Understanding Tripwires

Is your current campaign not converting enough leads? Maybe offering your target audience some freebies aren’t enough to engage them. People often value what they pay for. That’s where you can use tripwires as part of your marketing strategies. What is a tripwire? A...

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106 Lead Funnel Case Studies

106 Lead Funnel Case Studies

As you hopefully already know, lead generation is the lifeblood of any business. Without leads, without prospects, you don’t have a business. The problem is, most entrepreneurs struggle with generating quality leads. That’s why I was thrilled when I heard that Russell...

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Are Banners and Flags Good For Business?

Are Banners and Flags Good For Business?

Are you unsure if a banner or flag is a good option for your business? Get the low down on all the banner design and print things here. Visibility is one of the most important things in marketing. You can use online platforms to promote your business and services but...

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What is a Landing Page and How to Use Them

What is a Landing Page and How to Use Them

Waiting for people to visit your website is sabotage to your own business. The digital landscape is competitive and you have to craft a way to attract your audience to your brand. A landing page can help because it's specifically designed to convert. What is a landing...

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Lead Magnets: A Beginners Guide

Lead Magnets: A Beginners Guide

Catching a potential customer’s attention in the sea of content is hard work. You need to create an irresistible offer to lure your target audiences. Pull your lead closer to your business by using the right types of lead magnets for your business. What is a lead...

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5 TOP LEAD MAGNETS for Social Media Marketers

5 TOP LEAD MAGNETS for Social Media Marketers

If you've landed here, then you already know lead magnets are an important marketing tool for business. The question is - what is the best type of lead magnet for social media managers and marketers right now, that will attract leads and create new customers? This is...

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5 TOP LEAD MAGNETS for Bookkeepers

5 TOP LEAD MAGNETS for Bookkeepers

Wondering which type of lead magnets for bookkeepers have had the best success for businesses like yours? Listed below are the 5 top trending lead magnet types for your industry. Ebook Reports Ebooks are the perfect tool to address topics and issues your business has...

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5 TOP LEAD MAGNETS for Personal Trainers

5 TOP LEAD MAGNETS for Personal Trainers

Wondering which type of personal trainer lead magnets have had the best success for businesses like yours? Listed below are the 5 top trending lead magnet types for your industry. Cheat Sheets, Checklists and Listicles Cheat sheets help people save time, money and...

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5 TOP LEAD MAGNETS for Coaches and Consultants

5 TOP LEAD MAGNETS for Coaches and Consultants

Wondering which type of magnets have had the best success for businesses like yours? Listed below are the 5 top trending lead magnet types for your industry. Discovery Calls Discovery Calls or Free Consultation Calls are probably the most common lead magnet used by...

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