Understanding Tripwires

digital marketing tripwires
Is your current campaign not converting enough leads? Maybe offering your target audience some freebies aren’t enough to engage them. People often value what they pay for. That’s where you can use tripwires as part of your marketing strategies. What is a tripwire? A tripwire is an affordable alternative to the core products or...

What is a Landing Page and How to Use Them

landing pages explained
Waiting for people to visit your website is sabotage to your own business. The digital landscape is competitive and you have to craft a way to attract your audience to your brand. A landing page can help because it's specifically designed to convert. What is a landing page? A landing page is a web page visitors...

Lead Magnets: A Beginners Guide

Attract Customers with Lead Magnets
Catching a potential customer’s attention in the sea of content is hard work. You need to create an irresistible offer to lure your target audiences. Pull your lead closer to your business by using the right types of lead magnets for your business. What is a lead magnet? A lead magnet is an incentive. It’s free....

Lead Generation: A Beginners Guide

Lead generation is an essential activity for every business. In fact, I say it is the first and foremost marketing activity that every business owner should learn to master, or find someone who can master it for them. This article is a beginner's guide to Lead Generation - why you need it and how...

Have You Been Paying Attention to you Google Business Listing ?

what is Google Business Listing
This article is an important introduction to your Google Business Listing, also called Google My Business Listing. Keep reading to discover important tips on how to best use your Google My Business Listing, as well as some secret search ranking factors uncovered. What is Google My Business? Google My Business is a free tool for businesses...

eBooks and Digital Publishing – saving on many levels

couple reading on a tablet
The term ebook is short for “electronic book”. It is read digitally on a computer. Ebooks are increasingly growing in popularity. They are easy and cheap to produce and distribute. They can include video, audio, hyperlinks and animation as well as text and print. A small business can use ebooks to help boost sales and...