THE BETTER BUSINESS BLOG
The essential business marketing resources & tools that will help you move on from the DIY overwhelm and build a purpose driven business and life.
A Profitable Project Plan review - written 7 months in to the program Web designers and developers carry a lot of responsibility, especially when you are a freelancer, solopreneur or microagency. There is so much to do. You've got plans and ideas on how to make your...
A startups guide to skin care label requirements and ingredient labelling regulations For skincare and cosmetic product labels and packaging designs. Designing labels and packaging for skin care and cosmetic products is fun! It's always a welcomed challenge to create...
Is your current campaign not converting enough leads? Maybe offering your target audience some freebies aren’t enough to engage them. People often value what they pay for. That’s where you can use tripwires as part of your marketing strategies. What is a tripwire? A...
As you hopefully already know, lead generation is the lifeblood of any business. Without leads, without prospects, you don’t have a business. The problem is, most entrepreneurs struggle with generating quality leads. That’s why I was thrilled when I heard that Russell...
A simple mistake in a business operation can disorient workflow and lead to lesser quality output. That’s why organising procedures is important for any business owner. Creating and documenting procedures avoids mishaps and provides a more structured organisation....
Are you unsure if a banner or flag is a good option for your business? Get the low down on all the banner design and print things here. Visibility is one of the most important things in marketing. You can use online platforms to promote your business and services but...
Waiting for people to visit your website is sabotage to your own business. The digital landscape is competitive and you have to craft a way to attract your audience to your brand. A landing page can help because it's specifically designed to convert. What is a landing...
Catching a potential customer’s attention in the sea of content is hard work. You need to create an irresistible offer to lure your target audiences. Pull your lead closer to your business by using the right types of lead magnets for your business. What is a lead...
If you've landed here, then you already know lead magnets are an important marketing tool for business. The question is - what is the best type of lead magnet for social media managers and marketers right now, that will attract leads and create new customers? This is...
Wondering which type of lead magnets for bookkeepers have had the best success for businesses like yours? Listed below are the 5 top trending lead magnet types for your industry. Ebook Reports Ebooks are the perfect tool to address topics and issues your business has...
Updated May 2021 Wondering which type of lead magnets have had the best success for counselling businesses like yours? Listed below are the 5 top trending lead magnet types for counsellors and psychologists. Keep reading to the end for 7 Lead Magnet ideas specifically...
Wondering which type of personal trainer lead magnets have had the best success for businesses like yours? Listed below are the 5 top trending lead magnet types for your industry. Cheat Sheets, Checklists and Listicles Cheat sheets help people save time, money and...
Wondering which type of magnets have had the best success for businesses like yours? Listed below are the 5 top trending lead magnet types for your industry. Discovery Calls Discovery Calls or Free Consultation Calls are probably the most common lead magnet used by...
This is my daily battle. Always attacking around 11.00am it will persist all day if I don't grab it, overpower it and overcome. Procrastination. Does is a menace with you too? How does it look for you and how do you deal with it? For me, it is having a task list in...
Lead generation is an essential activity for every business. In fact, I say it is the first and foremost marketing activity that every business owner should learn to master, or find someone who can master it for them. This article is a beginner's guide to Lead...
Instagram is one of those Social Media platforms that many business owners are still trying to get their head around. Are you one of them? Here is a quick “How-To” and “What-To” for using Instagram in your business. 3 reasons Instagram works for business marketing:...
